What is Search engine optimization (SEO) and its types?

 

Search engine optimization (SEO), is the process of improving your website to increase your rankings on Google for key terms related to your business.

Here are four key types of SEO that you can get started on.



1.   On-Page SEO - On-page SEO, also sometimes referred to as on-site SEO, is the process of optimizing the content on your website. This can include your body copy, keywords, headers, meta titles, meta descriptions, images, and more.

2.   Off-Page SEO - Off-page SEO is all about creating exposure and trust for your company, which ultimately can result in more visitors and sales. Most off-page SEO work is focused on link building. If you’re unaware, link building is the practice of getting other reputable websites to link back to your site.

3.   Technical SEO - Technical SEO refers to the actions performed to help search engines crawl your website and enhance user experience (UX). Technical SEO efforts to be addressed should include: Website speed, Mobile Friendliness, Site structure, etc.

4.   Local SEO - Local SEO is a variation of SEO that focuses on a specific area, rather than a national focus. It’s all about increasing your online presence in your community and promoting your products or services to local customers.

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